I read every review that is written about the services received at More Than Curly. When it is a positive review, I feel wonderful inside, knowing that the staff Melissa has built continues to provide excellent services to Curly people. When it is a negative review, which doesn’t happen that often, but from time to time, I read it over at least 3 times to make sure I fully understand what the issue is. Whether the feedback is good or bad, we can all learn from reviews, in the hopes of becoming better service providers.
I recently came across this review on Google, and it caused me to think for a moment.
First, let me say that we value and appreciate every client who has ever visited More Than Curly since 2011, and I am thrilled that this particular reviewer appreciates a “Very Good Haircut for Curly Hair”. Melissa prides herself on providing the best Curly Haircut, we believe you can receive outside of the flagship Ouidad Salon in NYC, or Santa Monica for that matter. Ouidad Certified stylists in the Denver Metro Area, are hit or miss when it comes to the same level of quality, and I say that due to the ongoing stream of new clients (over 100 per month), that we see at More Than Curly, complaining about the “Ouidad” cut they received from just about every “Certified Salon” in Denver, that was sub-par. The demand for Melissa’s cuts at one point had clients on the waitlist for over 6 weeks for a weekday, and 3 months for a Saturday. Can I re-emphasize the word “demand”. That was when her price for a cut was $95. Can I make mention now that since 2013, EVERY client has received a FREE Deep Conditioning Service, EVERY visit, EVERY time? Other Salon’s in Metro Denver charge up to $50 for that service, Ouidad in NYC charges $90. We do not.
Melissa has personally trained every stylist who has ever worked on the floor at More Than Curly, each of them never having ANY Curly Cutting training EVER in their careers. Training which has been free by the way to each stylist. (That’s another blog altogether). The $80 price point for a Ouidad Cut is actually very competitive in the Denver Market, and is only temporary with Soema and Sinaya. We are running a real time pricing experiment, to see what kind of client volume such a fair price generates with our Curly Sessions, and what range the Denver Market is willing to bear.
My question is: Are More Than Curly prices too high?
Perhaps for some people, our prices are too high, even for those who make “only” $50 per hour. I would love to make $50 per hour at the job that I have of being the General Manager of the most sought after Curly Salon this side of the Mississippi. Instead, I do not. I earned $0 in 2011-2014, and $10,000 on Salary in 2015. The National average for a Salon General Manager with our revenue is $35,000 per year. Some people, who are not in business, do not understand that businesses have these things called overhead, taxes, insurance and costs of goods sold. We also provide a specialty service, with great skill, in a hair niche that over 90% of working stylists are not interested in serving. That makes recruitment very difficult. We have 6 chairs at the Salon, and have only been able to fill an average of 3. Because of that, Melissa and I pay our stylists in the Top 1% of income earners according to the BLS in America under the Hairstylists/Barber category. Why are they paid in the Top 1%? They do great work, for great people, looking for great Curly Services, which are in high demand. Aside from providing a living for our staff, when you patronize More Than Curly, you are also supporting many people globally who live on the margins of life. Did I mention that our staff are all minority women, who are paid in the Top 1% in their field of choice?
We have a Salon located in the most sought after retail strip in Aurora, which has the highest lease rates as well. We use the best products for Curly Hair in the World, for people who live in dry or semi arid climates. We fix bad Curly Haircuts. We help Natural Clients transition out of the bondage of relaxers, Keratin Treatments, High Heat Damage and perms. We offer a drama free environment, low to no stress, while clients are educated by Curly Specialists on how to manage, and keep their hair healthy. In a lot of ways, we ARE a “Hair Hospital”, where clients come from all over the world to receive the best comprehensive services for Curly Hair in the U.S.
No, we are not saving lives, but for sure changing them for the better.
Are More Than Curly prices too high? Is minimum wage too low? Are housing prices too high? Is college tuition too high? What is too high, and what is too low in a market economy? What is “fair” pricing? Consumers decide that, and we all can make our choices. For those of our faithful clients who receive discounts regularly as reward points, or email promotions, or random 20% to 30% last minute savings, we are truly grateful for you, it’s our way of saying, “Thank you for trusting us with your hair.”